Ryan Seacrest fails to see the funny side as Sacha Baron Cohen's fake dictator pours ashes of King J [View all]

Sacha Baron Cohen pulled off yet another audacious publicity coup to promote his latest movie, The Dictator, tonight.

Initially banned by the Academy from pulling such a stunt, bosses finally relented and allowed the British comedian to take to the carpet dressed as General Aladeen, who promptly tipped an urn containing 'the ashes of Kim Jong II' over a furious Ryan Seacrest.

Cohen was quickly bundled away from the angry E! presenter in an unceremonious fashion. But what he lacked in dignity he made up for in humour.

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Cohen's latest creation received the biggest cheer of the night, and made himself the hottest topic of conversation in a matter of mere seconds.

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