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New St. Louis Stadium: Naming Rights Sold For "National Car Rental Field" [View all]
The proposed new riverfront stadium in St. Louis has sold their naming rights to National Car Rental and has decided to name the stadium National Car Rental Field. In coordination with the announcement, the St. Louis Stadium Task Force released these new renderings showing some instances of the branding.
The deal will allow for the stadium to be named such for 20 years at the cost of $158 million. The Edward Jones deal for the Rams' current home field was an 11-year, $42.3 million handle.
http://www.turfshowtimes.com/2015/10/7/9473675/new-st-louis-stadium-news-updates#4848922
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