Open for business: Crowd packs Cabela’s on opening day [View all]

With a line of several hundred people snaking through a jam-packed parking lot and
rock anthem music blaring from speakers, the grand opening of the Kalispell Cabela’s Outpost
store resembled something close to a sporting event Thursday.

Shortly before the 11 a.m. opening, Tommy Millner, the Nebraska-based company’s
chief executive officer, gathered employees (also known as “outfitters”) at the
front of the store for a rousing pep talk.

“They’re standing out there in the cold for you,” he said, gesturing toward the
line of customers, and then invoked the customer service philosophy behind the
company’s 52-year history.

“The boss is standing in that parking lot and don’t forget it!” he said,
to a response of loud cheers from dozens of outfitters.


http://www.dailyinterlake.com/news/local_montana/article_586175d2-481c-11e3-bef0-001a4bcf887a.html