N.C. Attorney General sues Juul founders, opens new investigation into e-cigarette supply chain [View all]

RALEIGH, N.C. — State Attorney General Josh Stein individually sued the founders of Juul, while opening a separate statewide investigation into electronic-cigarette companies.

The announcement is another step by the AG to curb the youth vaping epidemic in North Carolina, following his first in 2019 and a $40 million settlement reached with Juul earlier this year. Stein said while that sum of money isn’t anything to scoff at, going after the Juul founders, James Monsees and Adam Bowen, will do even more.

“Much of that money that Juul made was sucked out of the company by its founders and early investors,” Stein said at a news conference in Raleigh Tuesday afternoon.

He said Bowen and Monsees have each personally profited from addicting children to nicotine.

Stein says for too long the e-cigarette industry has been freely allowed to market flavors and products to teenagers. As a result of the June court order with Juul, the AG said the famed vaping company will not bring any new flavors to market and will not be marketing to teenagers anymore.

Read more: https://spectrumlocalnews.com/nc/triangle-sandhills/news/2021/11/16/ag-sues-juul-founders--opens-new-investigation-into-e-cig-supply-chain