Texas

you can't win if you don't show up.

NO MORE FREE RIDES FOR REPUBLICANS.

Well done. This is an example for every state in the country.

In the 20th century, maybe the prevailing rule was "All politics is local" That is debatable, but certainly had some merit.

In the 21st century, EVERYTHING is globalized, information is instantaneously everywhere. The rule in the 21st century is brand management. The Tea Party brand morphed into the Trumpism/MAGA brand, and dominated the shelf space. But that is fading. Even with MAGA fading, we can't replace them without understanding brand management ourselves. A big part of brand management is placement. You need to be in all the stores, on the best shelves, as close to eye height as possible. And you need to be seen there year after year to really etch the brand into the consumer's mind.

When a customer goes from Target to Walgreen's to Wal*Mart, they need to see familiar packaging. Being on every "shelf" in Texas is huge. It may take a decade or two for this to fully pay dividends, but you have started something very important.

And remember, even in those places where we come up short, we are forcing Republicans to compete and expend resources, and probably make some big mistakes.