Nonstop redirects to "loompasplace.com" - how malicious could they be? [View all]

Doing this from Safari on iPhone. The past day I keep getting hijacked from DU repeatedly. Understand if it's advertising, but worried that (a) it hijacks the browser session with no option to exit and (b) does it again if I close the window and come back again.

I can't find anything useful so far on the redirect site, whatever loompasplace is. Figured it was worth checking to make sure I'm not dealing with some iOS variety malware