Apple Opens Up to Praise New Book on Steve Jobs, and Criticize an Old One [View all]

New York Times / 3-22-15

Steve Jobs prized secrecy from his executives and employees during his tenure at Apple. Now his top lieutenants are speaking out — to help shape the legacy of Steve Jobs.

Through interviews and tweets, Apple brass, including the chief executive, Timothy D. Cook, are throwing their weight behind a new unauthorized biography of the Apple co-founder, “Becoming Steve Jobs,” which goes on sale on Tuesday. In the book, executives take aim at another title, “Steve Jobs” by Walter Isaacson, an authorized biography published shortly after Mr. Jobs’s death in 2011.

Mr. Isaacson’s best seller did a “tremendous disservice” to the Apple chief, Mr. Cook said in the new book, written by Brent Schlender and Rick Tetzeli, and excerpted in the April issue of Fast Company. “It didn’t capture the person,” Mr. Cook said. “The person I read about there is somebody I would never have wanted to work with over all this time.”

Jony Ive, Apple’s longtime design chief, added his criticism of Mr. Isaacson’s biography last month in a New Yorker profile. “My regard couldn’t be any lower” for the book, he said, noting that he had read only parts of it.

MORE: http://www.nytimes.com/2015/03/23/business/media/apple-opens-up-to-praise-new-book-on-steve-jobs-and-criticize-an-old-one.html?_r=0

I won't have an opinion on this until I read the book. I've read “Steve Jobs,” by Walter Isaacson twice.