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Stuart G

(38,726 posts)
1. Today, Wednesday April 19, I saw the ad at Yahoo..
Wed Apr 19, 2017, 08:07 AM
Apr 2017
https://www.yahoo.com/

If you hit the link, you will see it prominently displayed, 2nd or 3rd down from the very top. The wording has been slightly modified, but it still leaves the impression that the company's has Asian roots. As you can see in the post above, this is not true. Yes, the Ad is back and although a few words were changed, the impression is the same....

By the way..the above web site is one of the most visited sites in the world, as people seek to check on the email.. The ad in that position was not cheap. You can bet it was very expensive...Oh..the title of the ad is..
Boston Grads Distrupted a 19 Billion Dollar Industry

Just as a note of clarification....the two pictured are workers at the company, not the leaders...Here is a statement from the company on the ad,
"In particular, Ruffing said, they are quantitative analysts on the company’s online marketing team who “initiated and led” the ad campaign. "

so..these two work in the ..."marketing team"...and they "initiated and led" the ad campaign.. think about that for a moment....yet we are left with an impression that the company is led by women....You know, I think that is the impression that the ad trying to make......Yet...if you read the first post..it was founded by white men...What do you think???....Here is the quote from the post above, about who founded the company...

..................................................................................................................................
"Everquote was in fact founded by two Boston grads, but they are MIT alums Seth Birnbaum and Tomas Revesz, both white men. Like many tech startups, Everquote has little gender diversity in its top ranks. There is one woman on its leadership team, a director of talent acquisition, and no women on its board of directors. "

and.........I clicked on the Wednesday April 19, ad and the title of the revised ad is .....................................
........................................................................................................................................................

How 2 Math Grads are Disrupting the Auto Insurance Industry....after the title, there is an explanation on how you can save a lot of money on auto insurance... and..........the impression is that the two ladies in the ad are leading the way....which they are not...they work in marketing..

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