Sociology is a cult based around the intellectual pseudoscience of studying society. Originally popular with old bearded men who smoke pipes whilst reclining in arm-chairs, it has now managed to find a younger generation of converts thanks to its curricular introduction into sixth-form colleges and universities. Synonymous with Scientology, Sociology uses various methods of empirical investigation and critical analysis to develop and refine a body of knowledge and theory about human social activity. In short, once human activity is understood, its negative aspects can be better controlled and reformed.