LULU: A Creepy App for the Women! [View all]

http://www.nydailynews.com/life-style/lulu-app-lets-women-review-ex-boyfriends-article-1.1377195

Rate The Date Online: Lulu App Lets Women Review Hookups

An app dedicated to dishing dirt on men — by allowing women to anonymously rate them on everything from personality to kissing style — is stirring up controversy.

"Girls love to share," co-founder Alison Schwartz told the Daily News. "They love to have information, to be in the know. They love to have their experiences validated by other friends."

She and partner Alexandra Chong came up with the idea for Lulu after a girls' brunch resulted in oversharing about Topshop sales, dermatologist appointments, and, eventually, guys.

"There's a lot of value in girl talk," Schwartz said. "The second you put a guy in the mix, the candor completely changes. We realized there's something so powerful there."

The app, exclusive to women, launched in January and has consistently been among the top 20 in the iTunes store. More than 1.5 million reviews and 15 million profile views have been logged.

Reviews assess a man’s humor, appearance, manners, ambition and commitment, all rated on a scale of one to 10.
The app works by syncing to users’ Facebook accounts to scan friends and see which men have been rated.
Women can browse reviews or write their own by identifying their relationship with the person, from crush to ex-boyfriend. It's easier than Yelp.

While men who want their review removed can opt out by contacting Lulu, most reaction to the app seems less focused on guy-bashing and more focused on the absurdity of all of it.