Clorox pulls post insulting new dads [View all]

Just when you think derogatory stereotypes about dads are on the decline as fathers take a more hands-on role in child-rearing, along comes an online posting by a major brand that shows not everyone got the memo.

And this one -- published, then pulled, by Clorox -- charts new terrain in depicting first-time fathers as clueless buffoons.

"Saying 'No-no' is not just for baby. Like dogs or other house pets, new dads are filled with good intentions but lacking the judgment and fine motor skills to execute well," it reads.

Somehow, it manages to get even more offensive from there.

The list of "6 mistakes new dads make" begins with a father taking his child for a walk in "a cold, brisk, rain-soaked stroller" and only after 10 minutes beginning to wonder "why is this baby crying so much?" At that point, he notices his child is wearing "a short-sleeved summer onesie."

He's also likely to put his child's clothes on backwards and not understand why they fit wrong.

He lets baby eat off the floor -- so, the web post cautions, "At least get him to enforce a 5-second rule."

He fails to notice the food -- or, worse, Play-Doh -- all over his baby's face, let alone wipe it off.

Then he gives his child inappropriate screen time, plopping the baby down in front of "reality shows."

Parental outcry led Clorox to reexamine the wisdom of the post. The company pulled the page from its website, but did not post a statement in response to the uproar.

http://knxv.m0bl.net/w/main/story/94656252/