Small Business Owners & Entrepreneurs

I started running one last weekend, well actually I've been taking old ones down and putting new ones up all week. I've also done a little bit of research on line. 21 is the number of people who have clicked on your add (I believe). Anything around .02 - 1% is pretty normal but it depends on what you are advertising. 200k people could have been exposed to your add, but that doesn't mean they actually noticed it or were interested in a real estate agent.

My experience has been mixed. Despite getting a 13% (Extremely High and Rare), It seems like none of my target market is being targeted. My company is Dick to Dick LLC so I'm not surprised when a bunch of kids click on it. The problem with this for me, is that when people outside my target market click on it, I max out my daily budget ($5) in 10 minutes. You are getting more exposure by having people see your ad multiple times. It's not a bad thing. You may also consider running something that is relatable but doesn't look like an ad. I've seen other people suggest this on line.

I'm still unclear as to whether there are actual real people clicking on it. That's just the business side of me.

Google "facebook ads CPM and CPC" but don't click on the facebook links. There's a lot of good info out there and good luck!