Ikea is working on a new meatless meatball [View all]

Source: CNN Business

Ikea is working on a new meatless meatball

By Danielle Wiener-Bronner, CNN Business
Updated 2041 GMT (0441 HKT) May 2, 2019

New York (CNN Business) — Ikea is jumping on the plant-based protein trend.

The furniture retailer known for its Swedish meatballs is working on a new version of the food that "looks and tastes like meat but is made from plant based alternative proteins," it said Thursday. Ultimately, Ikea wants to sell the plant-based meatball at all of its restaurants worldwide.

Demand for plant-based protein alternatives is heating up as consumers seek out healthier diets and more ways to reduce their environmental footprints.

This week has shown just how popular the trend has become, among both consumers and investors.

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Read more: https://edition.cnn.com/2019/05/02/business/ikea-meatless-meatball/index.html