FIFA paid to make "United Passions," the league's $27 million history film, which was almost universally panned and made only $918 (yes, less than $1,000) at the American box office.
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/07/06/the-sad-gender-economics-of-the-womens-world-cup/
I don't think we have the worldwide numbers yet, but the 2011 Women’s World Cup in Germany lured in more than 400 million viewers worldwide, and that's with minimal coverage and no brackets (as also happened with the 2015 Women's World Cup).
http://www.cjr.org/analysis/womens_world_cup_bracket.php
So even if just based on viewership, shouldn't the women have been paid 50% instead of 5% of what the men were paid?
For the U.S. national team's stunning 5-2win over Japan at the Women's World Cup on Sunday, a rout that made the Americans the first team ever to win three world championships, soccer's global governing body will award the team $2 million — about 5 percent of the $35 million FIFA gave to the German victors of last year's World Cup.
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/07/06/the-sad-gender-economics-of-the-womens-world-cup/