BBB warns of popular diet app Noom after thousands of complaints filed [View all]

The Better Business Bureau is warning consumers about Noom, a popular app-based weight loss service. According to BBB Serving Metropolitan New York, where Noom is based, customers have submitted well over a thousand complaints alleging that the company offers misleading free trials and that subscriptions are difficult to cancel after free trials are complete.

Between August 16, 2019, and August 18, 2020, BBB received 1,213 consumer complaints regarding Noom, representing a significant uptick in complaint volume over previous years. Since July 2017, Noom has drawn a total of 2,023 complaints.

According to complaints made to BBB, consumers reportedly try to cancel the trial offer before it ends but still end up being billed for the subscription. A number of these consumers said they believed that after the free trial the cost of monthly membership was between $20 and $40. Instead, they discovered that they were charged for several months upfront upon the free trial’s end, resulting in alleged charges varying from $120 to $180 or more.

Consumers consistently alleged difficulty trying to get in contact with Noom’s customer service to request a refund of charges. They then turned to BBB for assistance. As of Friday, Noom’s BBB Business Profile displays a D rating due to the high volume of complaints filed against the business and the company’s failure to address the underlying cause of its recent pattern of complaints.

https://www.krqe.com/news/business/bbb-warns-of-popular-diet-app-noom-after-thousands-of-complaints-filed/