The author of the site is himself a journalist. By your logic, since he is a journalist, and spends his life trying to uncover the truth, that would seem to preclude any bad intentions (according to you), right? Anyways, he is far from being a right-winger, and did many exposes on the Bush administration. And his articles have been published in the New Yorker, Vanity Fair, and Slate, hardly right-wing sources by any means. If you're going to throw around terms like "hate," you should have some proof.
First off, do you realize that American media, and perhaps much media around the world, is sometimes sensationalized for political ends? Surely, you might have heard of Yellow Journalism, going back all the way to Spanish-American war, or more recently the supposed "Nayirah Testimony" used to get America into the first Iraq war.
Second, Do you realize that the opposition forces aren't exactly any more humane than Assad?
Third, isn't it possible that the government has a history of initiating these sorts of "color revolutions" in order to destabilize the region, ensuring that by playing different parties against one another, e.g. the moderates vs. the Islamists, that no one group gets too powerful to challenge US hegemony?