Elon Musk's X suing Amazon-owned Twitch for not advertising on the platform [View all]

Source: Mashable

Elon Musk's X suing Amazon-owned Twitch for not advertising on the platform

Musk's social media site is suing a number of advertisers, alleging they 'illegally' boycotted the platform.

By Matt Binder on November 19, 2024

Elon Musk’s X has expanded its legal battle, now targeting Amazon-owned livestreaming platform Twitch as part of its lawsuit against former advertisers.

On Monday, Twitch was added to X's ongoing lawsuit against brand members of the now-defunct Global Alliance of Responsible Media (GARM), as first reported by Business Insider. X claims in its lawsuit that members of GARM illegally conspired to boycott the platform formerly known as Twitter in late 2022, shortly after Musk acquired the company.

According to the lawsuit, X says that Twitch has not advertised on the platform in the U.S. since November 2022. As Business Insider reports, X cites a GARM document in its lawsuit that mentions an "executive endorsement" from Twitch regarding GARM's brand safety standards.

X originally filed the lawsuit back in August. Since then, the World Federation of Advertisers (WFA) disbanded the coalition of advertisers known as GARM. In addition, X removed Unilever from the lawsuit after reaching an undisclosed agreement with the company.

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Read more: https://mashable.com/article/elon-musk-x-twitter-lawsuit-amazon-twitch