I refuse to sit through any ad longer than 15 seconds, with no sound, and it is particularly galling when there is a 32 second ad, sometimes longer, for a 21 second video. When there are several videos that could be shown in one continuous format, they are broken up into many segments, each with their own 32 seconds of ad, the same ad in many cases.
It must be paying off or they wouldn't continue to do it. Hoi polloi has been tagged as susceptible to repetition of ads. Broadcast TV does the same thing. Watch, or try to watch any program, and you will see the same ad, over and over. An 80 minute movie takes 2 1/2 hours and it will include the same Little Ceasar's ad 30 or more times. It must work or one of two things must be going on. First, ad agencies have run out of ideas and the dumbing down of Americans is complete. Second, the ad agencies are now populated with dummies just like the dummies their crap is aimed towards.
I recently did an experiment. I went online to get information about riding mowers. Found some useful information. Beginning immediately, nearly every website I subsequently visited had ads for riding mowers. They appeared at the top, bottom and both sides of the page. I have no doubt that if I bought one of each brand/model, the ads would continue ad infinitum.
Web browsers brag about how many pop-up ads they block. How is it the ads described above are not considered pop-ups and why do I not have the option to block them (like I don't know why)?