WTF File: American Apparel Ad Uses ‘California Farmer’ As Accessory in Ad [View all]

American Apparel is no stranger to starting controversies with their hyper-sexual ads that feature young women in provocative poses. But the clothing manufacturer seems to have kicked it up a notch to get some attention by including a Latino “California farmer” who’s engaging in “public relations” with a young white women.

The Summer 2011 ad seems to have gone under radar until Comedian Fahim Anwar tweeted a screen capture of the ad on Saturday.

“Robin a USC student, studying Public Relations, with Raul a California farmer in Denim and Chambray,” reads the caption under the image of a Latino man and a young white women holding on to his arm.

“American Apparel has officially lost their minds,” Anwar wrote in his tweet.

http://colorlines.com/archives/2012/05/american_apparel_ad_uses_california_farmer_as_accessory_in_new_ad.html