Land O'Lakes Removing Native American Woman From Packaging After 92 Years [View all]

Land O’Lakes is removing the Native American woman who has appeared on its containers of butter and margarine since 1928. Instead, future packages will showcase photos of real Land O’Lakes farmers and co-op members, along with the phrase “Proud to be Farmer-Owned,” according to a company release.

The Grand Forks Tribune noted that many Native people, including North Dakota state Rep. Ruth Buffalo (D), have called the woman’s image racist. Buffalo told the paper the image goes “hand-in-hand with human and sex trafficking of our women and girls.… by depicting Native women as sex objects.” 

Land O’Lakes President and CEO Beth Ford did not cite cultural sensitivity as the reason for the change.

“As Land O’Lakes looks toward our 100th anniversary (in 2021), we’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” Ford said in a release.

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