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WeekendWarrior

(1,437 posts)
15. Price fixing is illegal
Mon Sep 24, 2012, 09:18 AM
Sep 2012

Last edited Mon Sep 24, 2012, 10:04 AM - Edit history (1)

This isn't just about publishers pricing their books higher. It's about them COLLUDING. Agreeing to never price their ebooks lower (or allow discounts) in an attempt to control the ebook marketplace.

They've never seemed to have a problem with discounts on PRINT books, however. So why is that?

Because this has nothing to do with books, and everything to do with trying to hold on to a failing business model. Publishers are becoming largely irrelevant thanks to technology, and they're using illegal scams rather than do the hard work and find a new business model.

That said, here's the line that really slays me:

"Yes, it's a GREAT time to be a lousy self-published author. But will the rest of us -- consumers and writers alike -- actually find it a better place just because we can now buy a crap e-book for 99 cents?"

For one thing, many, many self-publishing authors are not "lousy." And the price range of self-published books is anywhere from 99 cents to $5.99. If readers keep getting burned at the 99 cent level, they will stop buying those books. Nobody is forcing them on you.

As for this particular writer, I've been published multiple times by Big 6 publishers. In fact I still have a book coming out in January of next year. I've also now begun self-publishing titles and am making up to $50K a month and have had more exposure as a writer than I've ever gotten with my traditionally published books.

So the answer is YES, writers—and, I believe, readers—will find it a better place. I already do. Are you aware that most traditional published writers have to have a day job in order to survive? Thanks to self-publishing, many writers are now working full time at their craft and making a good, living wage.

Then there's this:

"But there'll be no neighborhood bookstore. No bookstores at all. And you'll have an online choice of a hundred million e-books written by a whole host of Uncle Joes, books indistinguishable from each other because no one has vetted them, edited them, or put their seal of approval on them."

Do you REALLY think traditional publishers are going to stop this from happening? They are rapidly moving toward ebooks. Many are making ebook only deals with authors. One Big 6 publisher even bought a self-publishing firm to go after that market.

I have been told by more than one industry professional that "ebooks are the future." So all of this wailing about bookstores has absolutely nothing to do with the case at hand. Print books will die out just as DVDs and CDs are slowly dying out, because it's the natural progression of things.

As for a "seal of approval"—do you seriously think that a publisher's seal or approval is worth anything? Have you seen what publishers are publishing these days? Does the "seal of approval" on 50 Shades of Gray make it a good book?

The seal of approval comes from READERS. THEY decide what they like and don't like. And any self-publisher worth his salt is making sure that his books are properly edited. So what exactly does a traditional publisher offer him?

"And if they want to price their product higher than the dreck books, why shouldn't they be able to?"

$9.99 is still higher than most self-published books. Nobody's saying that publishers have to charge 99 cents. With most retail products, the manufacturer gives the retailer a SUGGESTED RETAIL PRICE and the retailer is free to price the product however he feels will sell the most units and still make him a profit. And that's all this is really about.

I assume by "dreck" books you mean self-published titles. I hear this a lot, but it seems to me that the Big 6 publishers are just as capable of publishing dreck. Like 50 Shades of Gray. Or Snookie's latest novel. Or thousands of over pieces of crap that are churned out by publishers ever single year.

You seem to take the attitude that only publishers can save the world from a glut of crappy books. I'm sorry, but that's completely false. Did you know that some of the greatest and/or most popular authors the world has ever produced were self-published? Here's a partial list:

Gertrude Stein

Zane Grey

Upton Sinclair

Carl Sandburg

Ezra Pound

Mark Twain

Edgar Rice Burroughs

Stephen Crane

Bernard Shaw

Anais Nin

Thomas Paine

Virginia Wolff

e.e. Cummings

Edgar Allen Poe

Rudyard Kipling

Henry David Thoreau

Benjamin Franklin

Walt Whitman

Alexandre Dumas

William E.B. DuBois

Beatrix Potter

Okay, what does this mean to us as writers. [View all] Baitball Blogger Sep 2012 OP
I think the ruling is a good thing. sybylla Sep 2012 #1
The end result IS limiting of markets. With Amazon as the monopoly. mainer Sep 2012 #2
Don't disagree with you. But the solution shouldn't be illegal price fixing. sybylla Sep 2012 #3
Ridiculous WeekendWarrior Sep 2012 #4
Imagine a world with no publishers, no brick and mortar stores, and no print books mainer Sep 2012 #5
I'm going to make an educated guess that you're aware of this blog: kentauros Sep 2012 #6
I'm aware of Joe Konrath's blog. He's a smart guy. mainer Sep 2012 #9
Amazon gets to decide book prices kentauros Sep 2012 #12
Why is it self-published authors can set their prices and publishers can't? mainer Sep 2012 #13
I don't know why there's a difference. kentauros Sep 2012 #14
It's not about the prices set by publishers WeekendWarrior Sep 2012 #16
So if there's one other book for 99 cents, Amazon can price all books at 99 cents? mainer Sep 2012 #25
They don't WeekendWarrior Sep 2012 #29
Do you think the manufacturer of hammers WeekendWarrior Sep 2012 #18
Amazon undercuts prices at a loss... mainer Sep 2012 #20
Yes, they undercut prices WeekendWarrior Sep 2012 #27
How will libraries exist if publishers don't exist? mainer Sep 2012 #10
If you ever read Joe Konrath's blog, you'd know the answer to that question. kentauros Sep 2012 #11
Libraries will WeekendWarrior Sep 2012 #17
So you're fine with the extinction of print books. mainer Sep 2012 #21
I don think they'll ever be extinct WeekendWarrior Sep 2012 #28
Price fixing is illegal WeekendWarrior Sep 2012 #15
I never needed a day job. mainer Sep 2012 #24
Exceptions to the Rule WeekendWarrior Sep 2012 #26
This is complicated marions ghost Sep 2012 #7
There are plenty of 99 cent books you can buy. mainer Sep 2012 #8
Really? WeekendWarrior Sep 2012 #19
I get the strong feeling that I'm the only traditionally published writer posting here mainer Sep 2012 #22
It sounds like the pulp route is a very difficult process to break into. Baitball Blogger Sep 2012 #23
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