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They sortof started that for the post-season and I really think that "branding" helped to rally the team itself to go that extra mile! And of course the fans loved it. 
Link to tweet
Philadelphia Phillies
@Phillies
·
Follow
WE'RE GOING TO THE WORLD SERIES.
#RedOctober
Graphic for the Philadelphia Phillies clinching the NL Pennant and going to the World Series. There are cutouts of players in the graphic: Zack Wheeler, Kyle Schwarber, Jean Segura, Brandon Marsh, Bryce Harper, Rhys Hoskins, Nick Castellanos, J.T. Realmuto, Bryson Stott, Aaron Nola, and Alec Bohm. The text on the top says “RED OCTOBER”. The logo on the bottom is the 2022 World Series logo. The background is blue with red smoke.
6:10 PM · Oct 23, 2022
@Phillies
·
Follow
WE'RE GOING TO THE WORLD SERIES.
#RedOctober
Graphic for the Philadelphia Phillies clinching the NL Pennant and going to the World Series. There are cutouts of players in the graphic: Zack Wheeler, Kyle Schwarber, Jean Segura, Brandon Marsh, Bryce Harper, Rhys Hoskins, Nick Castellanos, J.T. Realmuto, Bryson Stott, Aaron Nola, and Alec Bohm. The text on the top says “RED OCTOBER”. The logo on the bottom is the 2022 World Series logo. The background is blue with red smoke.
6:10 PM · Oct 23, 2022
Link to tweet
Philadelphia Phillies
@Phillies
·
Follow
NLCS BOUND. SAID.
#REDOCTOBER
Graphic featuring some of YOUR Philadelphia Phillies that are heading to the National League Championship Series! From top to bottom: Aaron Nola, José Alvarado, Zack Wheeler, Brandon Marsh, J.T. Realmuto, Bryce Harper, Bryson Stott and Rhys Hoskins. At the top is the "Red October" logo and at the bottom is the 2022 NLCS MLB logo.
5:26 PM · Oct 15, 2022
@Phillies
·
Follow
NLCS BOUND. SAID.
#REDOCTOBER
Graphic featuring some of YOUR Philadelphia Phillies that are heading to the National League Championship Series! From top to bottom: Aaron Nola, José Alvarado, Zack Wheeler, Brandon Marsh, J.T. Realmuto, Bryce Harper, Bryson Stott and Rhys Hoskins. At the top is the "Red October" logo and at the bottom is the 2022 NLCS MLB logo.
5:26 PM · Oct 15, 2022
Link to tweet
Philadelphia Phillies
@Phillies
·
Follow
Did you miss us, October?
#RingTheBell
Postseason clinch graphic for the Phillies. All of the players’ cutouts are on the graphic and all of them are wearing the red pinstripes uniform. At the top is text that says “WELCOME TO RED OCTOBER”. The bottom has the MLB Postseason logo for 2022. The background is blue with red paint at the bottom.
11:10 PM · Oct 3, 2022
@Phillies
·
Follow
Did you miss us, October?
#RingTheBell
Postseason clinch graphic for the Phillies. All of the players’ cutouts are on the graphic and all of them are wearing the red pinstripes uniform. At the top is text that says “WELCOME TO RED OCTOBER”. The bottom has the MLB Postseason logo for 2022. The background is blue with red paint at the bottom.
11:10 PM · Oct 3, 2022
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