Football

The NFL’s ban on Bluesky proves money means more than morals to the shield
The NFL is blocking teams from having Bluesky accounts while backing X and TikTok.

By James Dator Jan 22, 2025, 12:06pm EST 13 Comments / 13 New

Nobody beats the NFL when it comes to performative gestures. End zones and helmets have been adorned with slogans like “Stop Hate” and “End Racism” for four years, but make no mistake: None of this matters to the shield unless it’s bringing in money.

The greatest example of this came on Wednesday, with Awful Announcing catching that during a Q&A with the Patriots’ Fred Kirsch, VP of content for Kraft Sports & Entertainment a fan asked if the team could have an account on Twitter/X rival BlueSky, to which Kirsch replied:

“Well, right now we’re not allowed to. We had an account briefly on Bluesky but the league asked us to take it down because it’s not an approved social media platform for the NFL yet.”

There’s been no explanation from the NFL on why Bluesky is not an approved social media platform. Boasting over 28M users, Bluesky became an alternative to Twitter following Elon Musk’s purchase and rebranding of Twitter...

https://www.sbnation.com/nfl/2025/1/22/24349479/nfl-ban-bluesky-social-media-elon-musk-nazi