World Of Warcraft loses 1.3 million subscribers in 3 months ( I guess the panda didn't cut it) [View all]

World of Warcraft has hit another huge decline, this time dropping to 8.3 million subscribers, down from 9.6 million just 3 months ago. I actually still play myself casually and have toyed with the idea of abandoning ship as the game still lacks anyway to gear up properly, and quickly, without doing raid content. Then again, I am just a casual gamer in a fairly hardcore crowd

Of course, one should remember that they remain the #1 subscription based MMORPG, but 1.3 million lost subscribers is a huge hit.

Bobby Kotick, Chief Executive Officer, Activision Blizzard, said:

“Our first-quarter performance was driven by continued consumer interest in all of our key franchises. Blizzard Entertainment’s StarCraft® II: Heart of the Swarm™ was the #1 PC game for the quarter. Additionally, during the quarter, Blizzard’s World of Warcraft® remained the #1 subscription based MMORPG in the world with more than eight million subscribers, although the game saw declines of approximately 1.3 million subscribers, mainly from the East, but in the West as well.”

Kotick added, “While we have had a solid start to the year, we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter. The shift in release dates of competing products, the disappointing launch of the Wii U™, uncertainties regarding next-generation hardware, and subscriber declines in our World of Warcraft business all raise concerns, as do continued challenges in the
global economy. For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served us well in the past, and through continued investment and careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.”


http://www.majorgeeks.com/news/story/world_of_warcraft_loses_1_3_million_subscribers_in_3_months.html