Gaming

I see two ways to read the tea-leaves here but don't have the background or information on the larger MMO environment to discern which is right.

Is this:

1.) Indicative that WoW has worn out its interest factor and the new changes are insufficient to revive consumer passion?

2.) The first substantial indicator that perhaps the gaming public is beginning to reject the fundamental underpinnings of a substantial monthly subscription-fee model for MMO gaming on content they also have to pay for at point-of-sale. (Part of why I never got into WoW in the first place was that I can buy a brand-new blockbuster game every other month or 3 months for what I'm saving not playing WoW...and another game a year not paying for the expansions.)