Religion

political rather than religious. I don't think most members actually think of themselves as spiritual satanists, or even believe in satanism.

And they are doing a great job of making their really important political point by pointing out the Christian hypocrisy, just as you describe.

But do you think their message would be more or less supported if they called themselves something perhaps ridiculous, like the Pastafarian "religion", rather than something as culturally and emotionally charged as satanism?

Certainly, using the emotionally charged "satanism" makes them more noticed, and that is crucial, but do you think they would be able to garner more support with a less contentious packaging? I honestly don't know if it would work better, but I do wonder.