Study finds language affects how quickly we perceive shades of color [View all]

JULY 15, 2024
by Idun Haugan, Norwegian University of Science and Technology



Stimuli and tasks' procedure. (A) illustrates the linear color interpolation of the blue color used in the study. (B) outlines the procedure for the color discrimination task without verbal interference; (C) illustrates the same task with verbal interference. (D) presents the procedure for the final task—the color identification task. Credit: Language Learning (2024). DOI: 10.1111/lang.12645


Bees have a phenomenal ability to perceive different shades of color, and their eyes are able to see ultraviolet light. This helps them find flowers that produce nectar.

Human beings are also influenced by colors and different shades of colors. For example, we use different colors to create different moods in rooms. Colors are used on signs to send signals to the brain's ability to perceive and interpret. If a sign has a lot of red on it, you should be extra cautious; it may indicate danger if you do not follow the sign's instructions.

At sea, there are clear color codes on pennants and maritime signal flags. For example, it is a good idea to keep a certain distance from ships with a yellow flag on the mast; this is the color code for contagious disease or quarantine.

More words for blue
Researchers have long been interested in how language affects our perception of the world. A fascinating aspect of this is how we perceive colors. Researchers at NTNU and the University of Oslo (UiO) have recently investigated how language affects our perception of shades of various colors.

More:
https://phys.org/news/2024-07-language-affects-quickly.html