The NYPD eg, did more to help get OWS media coverage when they maced those women than all the photos of people marching.
Maybe it's the presentation. In a way, anything that is news results from some kind of conflict.
Making a story personal, getting people involved with the subject on a personal level also works.
Being a good story teller is important. But most stories that probably should get more attention are often presented in a very 'professional' way. Eg, 'two OWS protesters were arrested and charged with terrorism'. That is not very interesting. But if the story begins with an introduction to the personalities, who they are, where they grew up etc. people are more likely to be interested, to feel as if they know them.
There are people still paying the price for their participation in OWS eg, but they have mostly been forgotten. Assigning a reporter to follow their stories, to keep them in the news, interview them etc, would help to ensure they are not forgotten. Once the public feels they know someone they are far more likely to remain interested, to want to know what is going on with them.
But most of the time these kinds of stories which are important get a blurb just presenting info on the arrest and all they are to the public is just another suspect.
It's hard because it takes time and effort and money to stay on a story like that. I am using it only as an example of stories that really should not be forgotten and how to get them more attention.
Anyhow, you got me thinking ....