P&G ad hits 'Like a Girl' (article and video) [View all]

http://www.cincinnati.com/story/money/2014/07/03/pg-ad-hits-like-girl/12183985/
The Cincinnati Enquirer
P&G ad hits 'Like a Girl'
Alexander Coolidge
July 3, 2014

Procter & Gamble's latest Always advertisement barely mentions the panty liner brand, runs more than 3 minutes long and won't ever appear on TV.

And it's a hit.

So far, it's been viewed 21 million times on YouTube, shared 300,000 times on Facebook and tweeted 40,000 times on Twitter.

The ad is distinctly digital, part of the Cincinnati-based company's growing advertising focus. It's also a soft sell for a brand that means $3.4 billion in retail sales worldwide, according to industry-tracker Euromonitor International.... MORE

The video link: &feature=youtu.be