Basketball

The athletes will now be employees of the shoe companies and have no reason to be loyal to their schools or even their coaches (who will earn less then they do). It will be like the NBA, they will become uncoachable. Throw in the transfer portal and they won't even attend class. They'll all be at three different universities in three years. All the schools will do is provide the platform and facilities and exposure the athletes need, but don't look for college sports to be fun any more.

I have hated Nike for many years (due to their sweatshops and their overpriced status symbol shoes), and I boycott them to the extent possible, but even I didn't see Phil Knight changing the face of college sports this way.