Democratic Primaries

So if, from day one, they didn’t think they needed more than 30%, why would they actually run a campaign and build a culture designed to win more than his 30% ceiling? As that article notes, even way back in early 2019, Sanders was picking fights and creating enemies out of potential allies.

We saw that in Sanders’ refusal to broaden his message to bring in more people. When I said exactly that on Meet the Press, that “the problem with Bernie Sanders is that he has the exact same message he had four years ago” when he lost to Hillary Clinton 60-40, the response from the Sanders campaign was, well, this:

Link to tweet

If your message wasn’t a majority message four years ago, and you want to win, wouldn’t you tweak it? They didn’t. Proudly and explicitly did not tweak it. They had zero intention of growing new support by broadening and expanding their message. (Sanders famously refused to even inject more biography into his stump speech to humanize him more.)

Sanders and his campaign saw that their ceiling was 30%, and they built an entire strategy around winning with 30%. That means that instead of seeing the other 70% of voters as allies, they saw them as THE ENEMY. Even when there was ideological alignment.