General Discussion

Fox would get their talking points from Rush. Gop pols followed.
GOP bought up alll of the high signal AM radio stations. Nillions of people in rural areas still listen to AM Radio, which earned its alternate name, "hate radio".
Once Fox News was created, messaging became a major issue for the left. There are no democratic mirrors the Tucker Carlsons and the plethora of other right-wing personalities.

It's not just limitied to Fox. CNN hired a right-wing political editor two years ago because their viewership was slagging. I suspect the networks are also competing for right-wing viewership

We need our own network and we need to put money into left leaning You Tube creators. You tube is surpassing the networks and cable for viewrship!. Do we have a Joe Rogan? The pattern continues.