General Discussion

Our messaging needs to focus on people here, how to improve the lives of the majority of Americans, working class, middle class Americans. That means we need to talk about the price of groceries, rent, wages, and how to make life easier for them in a way that THEY feel in their pocketbooks. Not say "the economy is better" in an abstract stock market way that bears no relevance to someone with $5.62 in their checking account for the rest of the month and 2 hungry kids to feed.

The reality is, if you are making minimum wage, can't pay rent, can't afford groceries, can't afford heat and it's getting colder with winter coming, you are worried about your personal situation and your kids. You don't have the mental headspace to worry about extra stuff like what's going on over on the other side of the globe in Ukraine, Israel, or Gaza, and sorry to say, hearing that we are sending billions of dollars over there might make you really angry when you are hungry and cold and feeling like no one is helping YOU. Same if we are talking about wonderful long term goals like identity politics. We SHOULD be doing all those things. We can KEEP doing all those things. We are smart enough to walk and chew gum at the same time.

Our problem is we suck at messaging.

We need to make our message LOUDLY and most of the time, how we are going to make your personal economic situation better if you are in that minimum wage, blue collar worker group, and the middle class. That's the majority of voters. Make our message how we are going to make your life better in a tangible way.