He's Milton's Satan, without the elegance:
Farewell happy Fields
Where Joy for ever dwells: Hail horrors, hail
Infernal world, and thou profoundest Hell
Receive thy new Possessor: One who brings
A mind not to be chang’d by Place or Time.
The mind is its own place, and in itself
Can make a Heav’n of Hell, a Hell of Heav’n…
Here we may reign secure, and in my choice
To reign is worth ambition though in Hell:
Better to reign in Hell, than serve in Heav’n.
It's really all about injured ego. In
A Preface to Paradise Lost, C.S. Lewis said: "No one had in fact done anything to Satan; he was not hungry, nor over-tasked, nor removed from his place, nor shunned, nor hated—he only thought himself impaired. In the midst of a world of light and love of song and feast and dance,
he could find nothing to think of more interesting than his own prestige." Trump wants the Nobel Peace Prize, not only because it's a big deal in general, but especially because Obama got it. But he'll have to be satisfied with reigning (for only a short time, I hope) in the Hell of his own making.