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BumRushDaShow

(144,225 posts) Wed Nov 27, 2024, 03:11 PM Nov 27

JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report [View all]

Source: MEDIAite

Nov 27th, 2024, 7:49 am

MSNBC is facing a staggering ratings collapse in the wake of the 2024 election, with the network’s audience shrinking by nearly half as Fox News became the only cable news outlet to show post-election growth.

According to Nielsen data, MSNBC’s total viewership has dropped by 47 percent post-election, and its critical 25-54 demographic plummeted to just 63,000 during primetime—a sharp contrast to its pre-election numbers. The losses are particularly stark compared to rival network Fox News, which solidified its dominance as the most-watched cable news network during and after the election.

While MSNBC pulled in 644,000 viewers in primetime, Fox News soared to 3.2 million, an 86 percent year-over-year increase in total viewers. In the coveted 25-54 demographic, Fox saw a 147 percent surge, averaging 476,000 viewers.

In total-day ratings, MSNBC’s struggles continued, drawing 497,000 viewers and only 49,000 in the 25-54 demo, as shows like Morning Joe recorded some of their lowest numbers in years. The network’s flagship morning program saw a 37 percent drop in viewership after co-hosts Joe Scarborough and Mika Brzezinski met with President-elect Donald Trump.

Read more: https://www.mediaite.com/tv/just-in-msnbc-loses-almost-half-its-viewers-in-stunning-post-election-ratings-report/

I think it's more people turned off ANY "political" programming. Whether folks drift back to it in the future is up in the air.

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JUST IN: MSNBC Loses Almost HALF Its Viewers in Stunning Post-Election Ratings Report [View all] BumRushDaShow Nov 27 OP

Having a hard time caring LearnedHand Nov 27 #1

We will care if Musk buys up MSNBC in a fire sale. nt pnwmom Nov 27 #5

Why? MSNBC like the msm has failed to listen to their viewers. They have lied and cajoled at the behest of their PortTack Nov 27 #20

We already saw CNN go down when it was taken over by a right-winger. We don't need to lose MSNBC pnwmom Nov 27 #27

It's already gone. That's why people are walking away. nt Gore1FL Nov 27 #30

More people like me aren't watching because we're depressed over the election. That doesn't mean pnwmom Nov 27 #36

The sane-washed Trump in the run-up. They are already going to be sold off. Gore1FL Nov 27 #38

That is a defeatist attitude I refuse to take. nt pnwmom Nov 27 #42

They called out sane-washing Trump. mzmolly Nov 27 #44

This is a terrible take. Self Esteem Nov 27 #76

Someone is going to buy it. I don't know who. I don't know what there programming will be. Gore1FL Nov 27 #90

This is an even worse take. Self Esteem Nov 28 #97

not anymore lapfog_1 Nov 28 #103

I'd hate to see MSNBC go. calimary Nov 28 #133

Reality is what reality is. Gore1FL Nov 28 #105

Old folks watch legacy media Keepthesoulalive Nov 27 #61

AND they vote. Boomer women had the highest support for Kamala of all age groups. nt pnwmom Nov 28 #123

We vote but considering how they treated president Biden Keepthesoulalive Nov 28 #124

MSNBC didn't mistreat President Biden, and I think it's a terrible idea for us to cede ALL cable news to the MAGAs. nt pnwmom Nov 28 #125

Biden is too old Keepthesoulalive Nov 28 #126

The executives at NBC Quanto Magnus Nov 28 #121

Some of the comments here, make me think people didn't mzmolly Nov 27 #47

Until he and mika went to nightmare-a-lardo to kiss TRAITOR**'s ####. niyad Nov 27 #77

Yes. mzmolly Nov 27 #78

joe is? or the guests? Some of us will NEVER forget, or forgive, joe and mika niyad Nov 27 #86

Good grief. No they haven't. ificandream Nov 27 #88

What shows on MSNBC did you watch regularly and in full? radical noodle Nov 28 #134

If Musk wants to overpay for another failing media company to drive it out-of-business, I'm not standing in his way. nt Gore1FL Nov 27 #29

I hope someone does. mzmolly Nov 27 #45

WHY ? stonecutter357 Nov 27 #53

We don't have to watch Keepthesoulalive Nov 27 #60

I think MSNBC killed itself. People are turning Joinfortmill Nov 27 #62

Msnbc has been the closest media outlet presenting oldmanlynn Nov 28 #102

Not that many people look at television news. Keepthesoulalive Nov 28 #128

You shouldn't condemn a whole progressive network because the hosts on one show let you down. nt pnwmom Nov 29 #138

I am entitled to my opinion Keepthesoulalive Nov 29 #140

You have such high standards and yet pnwmom Nov 29 #141

I have always believed Musk Keepthesoulalive Nov 29 #142

Boomer women, who as a group still watch cable news, pnwmom Nov 29 #143

The number of boomer women who watch cable news other than fox is Keepthesoulalive Nov 29 #144

1.6% of voters was the difference in the popular vote. It is only your gut feeling, no actual evidence, pnwmom Nov 29 #145

You're dealing in hypotheticals Keepthesoulalive Nov 29 #146

This message was self-deleted by its author pnwmom Nov 29 #150

Andrea Mitchell employment..... magicarpet Nov 29 #151

Will we? quakerboy Nov 28 #107

Yes Keepthesoulalive Nov 28 #127

I think all cable shows are becoming a thing of the past. womanofthehills Nov 28 #130

I know I can't stand to look at any news right now, right or left. forgotmylogin Nov 27 #12

Get your news from DU LBN and online news outlets LearnedHand Nov 27 #13

LBN includes stories from MSNBC and even CNN. nt pnwmom Nov 27 #28

But we are not journalists, we find and bring journalists work here mahina Nov 27 #39

No we aren't, but we are the best crowdsourced news site I've ever seen LearnedHand Nov 27 #92

A tardigrade with a violin ! Nigrum Cattus Nov 27 #40

Wait BonnieJW Nov 28 #109

Democrats and progressives have just tuned out for a while. Lonestarblue Nov 27 #2

I agree. MSNBC should have been reporting on Biden's policies Raven123 Nov 27 #4

You're correct about presenting his policies included specific infrastructure projects La Coliniere Nov 27 #32

MSNBC did call out Project 2025 and defend Biden's policies. mzmolly Nov 27 #48

in the daytime, MSNBC is fox lite. especially Andrea Mitchell, in the evening, it's a completely different network, Meadowoak Nov 27 #80

I agree on Mitchell and Tur. mzmolly Nov 27 #84

I have to admit I have tuned out msnbc which I had watch most of riversedge Nov 27 #63

really don't want to hear about any of it NJCher Nov 27 #3

I still watch in the evening. Never watched Morning Joe. I also don't think the Democrats walkingman Nov 27 #6

The problem has always been about taking the high road The Grand Illuminist Nov 27 #10

We need a Soros, Bloomberg or some other Dem billionaire to step up and... brush Nov 27 #7

I'm sorry but its too depressing. maxsolomon Nov 27 #8

I tuned out because of Joe and Mika. I still watch Nicole and Lawrence and Rachel. Mika Raven Nov 27 #9

Joe and Mika sure showed their true colors didn't they? padah513 Nov 27 #71

Rachel's stats took a big hit. Behind the Aegis Nov 27 #11

We are there with you guys JustAnotherGen Nov 27 #69

I can't take the drug commercials anymore Puppyjive Nov 27 #14

Yeah, the skeevy Bluechew ads are too much. SunSeeker Nov 28 #99

As much as it is probably post-election disgust, if Joe & Mika shoulder more than their share of the blame... hlthe2b Nov 27 #15

Agree. Like Jonathan Capehart and Velshi too. Evolve Dammit Nov 27 #41

Good. They deserve to after how much they lied about the election. I hope they go out of business. beaglelover Nov 27 #16

Yes. Fox News absolutely DID lie about the election. Oh, you meant MSNBC? I think you should clarify. hlthe2b Nov 27 #17

Yes, many of the talking heads on MSNBC lied to us. beaglelover Nov 27 #18

How so? mzmolly Nov 27 #49

Crickets. ancianita Nov 27 #81

Clarity pls. Are you talking about MSNBC or FOX? brush Nov 27 #31

There's been a million of 'could have', 'would have', 'should have' posts. Dissecting the numbers, the whys and SWBTATTReg Nov 27 #19

I stopped watching for a while so I just put in on mute in the background while I work... to support them. chowder66 Nov 27 #21

I just can't watch any news right now Freddie Nov 27 #22

Let's go back to the Fairness Doctrine... Hope22 Nov 27 #23

If we just had a mandatory civics test for those in elected offices radical noodle Nov 29 #136

I stopped watching Ojerly Nov 27 #24

I quit watching and reading all news nowforever Nov 27 #25

1/2 hr 6pm local tinymontgomery Nov 27 #26

They normalized the lying fascist,they deserve it! N/T bob4460 Nov 27 #33

They called him a fascist. mzmolly Nov 27 #50

MSNBC isn't news, it's political entertainment. That became crystal clear to me. That's not what I need right now. jvill Nov 27 #34

MSNBC was our only voice. honeylady Nov 27 #35

It's not MSNBC it's the news Nigrum Cattus Nov 27 #37

I haven't watched network news in 15 years. Don't plan to start either. Initech Nov 28 #115

I haven't watched any news Mz Pip Nov 27 #43

Well...I'm not watching them. I feel utterly betrayed by our media. Just no. n/t PatrickforB Nov 27 #46

Fuck ABCNNBCBS with a barbed wire dildo Blue Owl Nov 27 #51

GOOD also not Stunning at ALL ! stonecutter357 Nov 27 #52

I'm not even listening to NPR still. Buttoneer Nov 27 #54

Sure. We should just switch to the other democratic channel. Which one is that? SupportSanity Nov 27 #55

Try Thom Hartman Born Free Nov 27 #66

Yes. I'm a fan of Thom Hartman. SupportSanity Nov 28 #116

Joe and Mika and andrea Bitchell have to go ! stonecutter357 Nov 27 #56

Am not watching DownriverDem Nov 27 #57

Many Americans watched PBS election night and afterwards for analysis. Plus, DemocracyNow! is a great vehicle. C0RI0LANUS Nov 27 #58

Maybe after the holidays. Maybe. kerouac2 Nov 27 #59

I'm kind of "Why watch? There's nothing I can do about it" Jarqui Nov 27 #64

Im beginning to think maybe Figarosmom Nov 27 #65

I'm starting bdamomma Nov 27 #93

We have to be smart and not so emotional Figarosmom Nov 27 #94

Yes bdamomma Nov 27 #95

re: MSNBC defenders, haters - Does anybody here tazcat Nov 27 #67

We need to support MSNBC kansasobama Nov 27 #68

Ali Velshi as well. I dvr his sat and sun shows. yorkster Nov 27 #82

Same! pazzyanne Nov 28 #112

I stopped watching ALL news - not just MSNBC. Talitha Nov 27 #70

Me too Starlight27 Nov 27 #72

Yes I agree, there's definitely a different 'feel' this time. Talitha Nov 27 #91

Thank you for the welcome! Starlight27 Nov 30 #152

If you do that FOX wins kansasobama Nov 28 #131

The word 'if' doesn't apply - I've already done it. Talitha Nov 29 #139

And that Fox propaganda will rot peoples psyches more. More lies are not good. bdamomma Nov 29 #147

Joe & Mika 3:16 - "But our friends at the country club said 'WAY TO GO!!!'" Montauk6 Nov 27 #73

I have stopped watching all corporate news and will not return. They are part of the problem.nt. yaesu Nov 27 #74

NBC should put it on the network. Linda ladeewolf Nov 27 #75

Meidas Touch Network with 4 million NT bee_peaceful Nov 27 #79

I think people just stopped watching because we were tired of hearing the bad news ... aggiesal Nov 27 #83

I wouldn't mind Eric Sevareid reruns. The McLaughlin Report turned me off decades ago. Tetrachloride Nov 27 #85

They lost me in 2016. 33taw Nov 27 #87

JOE AND MIKA ARE SELL OUTS YoshidaYui Nov 27 #89

This message was self-deleted by its author jalan48 Nov 28 #96

Wow, starting to get confused on who's wanting to burn it all down Cheezoholic Nov 28 #98

Kiss all what goodbye? The majority of Americans aren't watching cable; viewers have already dropped below 50%. chia Nov 28 #110

I don't have cable anymore radical noodle Nov 29 #137

Exactly! pazzyanne Nov 28 #113

And, this too will pass LilElf70 Nov 28 #100

I just think a lot of their audience is avoiding all news underpants Nov 28 #101

I stopped watching MSNBC months ago. ItsjustMe Nov 28 #104

Television created the orange monster. hunter Nov 28 #106

Is anyone really stunned about this development? GoodRaisin Nov 28 #108

I predict that in the suites of power moniss Nov 28 #111

MSNBC misread their audience, imho Deminpenn Nov 28 #114

Agreed. It got to the point where Rachel Maddow actually said to the widow of Alexei Navalny that if America votes Midwestern Democrat Nov 29 #149

Everybody Misses the Point Roy Rolling Nov 28 #117

I call bullshit on this headline & its tawdry statements. NotHardly Nov 28 #118

Sorry, You need a tv network to counter propaganda Fox , and a misleading CNN.. NowsTheTime Nov 28 #119

MSNBC from 4pm to 10pm Olliepalamaloo Nov 28 #120

Welcome to DU LetMyPeopleVote Nov 29 #148

Now I am interested in knowing viewership information for Free Speech TV. The Grand Illuminist Nov 28 #122

The only reason we stopped watching was because Silver Gaia Nov 28 #129

Now that Americans are realizing their media move like corn stalks in the political breeze Aussie105 Nov 28 #132

I think you're right about just turning off politics for a while radical noodle Nov 28 #135

If MSNBC wants to increase viewers and revenue LiberalFighter Nov 30 #153

Mitchell is supposedly leaving the anchor chair of her show BumRushDaShow Nov 30 #154