Congrats, you canceled Kanye. Call me when White guys get in trouble. [View all]

After years of trafficking in bigotry, Kanye West has finally been kan-celed. But at second glance, the consequences for West might be less a victory for social justice than a sign of its current limits.

Two weeks ago, the rapper-turned-sneaker-mogul dominated headlines after going full white supremacist on, well, everyone. He stoked Black outrage by wearing “White Lives Matter” shirts at a fashion show. He then pivoted to full-blown antisemitism in tweets and interviews, vowing to go “death con 3 On JEWISH PEOPLE”— then didn’t apologize but doubled down. As I wrote before, I wondered how long the mainstream brands that worked with the man who now legally goes by Ye would stand behind him.

The antisemitism was the last straw. Corporate cancellation has come for Ye. He has been dropped from representation by agency CAA. Vogue and Balenciaga have cut ties with him. Most crucially, this week, Adidas finally severed its extremely lucrative relationship with Ye. Canceling his Yeezy line will cost the company $248 million this year — the deal generated an estimated $2 billion a year, close to 10 percent of the company’s annual revenue — and its stock tumbled. Gap similarly announced it would shut down YeezyGap and pull the merchandise


https://www.washingtonpost.com/opinions/2022/10/26/kanye-west-canceled-antisemitism-hate-speech/